The Uber Revolution
The landscape of transportation can be divided into two distinct eras. One is what existed before the introduction of Uber, and the other is what happened after it! The sparking of the on-demand transport revolution can be considered a point of inflection in how we looked at cabs.
CNBC has rated Uber the second most disruptive company, only after SpaceX. Apart from being available in more than 600 cities spread across 70 different countries, Uber also has the distinction of completing at least 14 million trips each day. Although there have been a lot of competitors springing up, none of them have been able to reach even the halfway mark of what Uber has achieved.
Perhaps the biggest point of success that Uber can be proud of is that the business model introduced by Uber has spawned itself across multiple industries. Almost every service industry calls their mobile app “Uber for X“.
The Possibilities Of Expansion
What is interesting to note that Uber is just the first domino of the avalanche of business models that quickly followed suit. The possibilities of expansion have been not only vertical but also lateral.
To start with, apps like Uber were only looking to replace traditional taxi services. However, even within the transportation segment, there were a lot of evolutions resulting in apps catering to specific business segments like corporate travel, ride-sharing and carpooling, everyday shuttle services, special services for women and school students, and even motorbike taxis. There have even been options to rent out helicopters, especially for airport pick-ups and drops in New York, Washington DC, and Dubai.
The same business model has expanded across multiple streams of businesses. With the personal profile and GPS technology, it becomes easy for a business to accurately pinpoint the location of a person who desires to avail of a service. This combination has initiated a range of businesses like food delivery, grocery delivery, medicine delivery, and even small courier services. Since the GPS helps identify user location, the same business model has been extended into services like household/handyman services, babysitting services, pet walking services, beauty and massage services, and even fuel delivery.
Some services, however, have never even been imagined to be in this spectrum. One good example would be the dating services offered by Tinder. Since every business is about knowing what the customer wants and where a customer is, the possibility of this business model enveloping every service business in the world is finite and absolute. Anything said, the cab business will continue to be the harbinger and epicenter of this revolution. Yes sir
The Market Projection
If not for the COVID-19 interregnum, the industry is expected to have steadily grown. Even the pandemic can only be a tiny blip in the steadily profitable segment, at least in the near future. Market studies have shown that the entire segment will be worth more than $1 trillion across the globe by 2026.
It is not just the United States and Europe but even Asia and Africa that will join this bandwagon of business success. This proliferation can be attributed to the steadily increasing smartphone penetration and mobile app usage.
The humongous success of Uber and the profit earned by its competitors prove beyond question that the market is quite wide and open to not only accommodate but also profitably accommodate new players in the market. It is to be noted that the projection of the market in 2026 also takes into consideration new players who will enter the until-now-unexplored geographies with respect to on-demand cab booking.
While the skeleton might remain the same, it is important that you meticulously perform a few preliminary steps before you embark on your business.
Work On Perfecting The Idea
Creating an app for cab booking has become so simple and so monotonous that almost every person with enough capital can start the app-based cab booking business. However, if you intended to stand out from the crowd and make a profit in a specific niche, it is strongly recommended that you work on perfecting your idea. The idea could be perfected in terms of your market research, the specific segment that your service is going to cater to, whether your service will be a premium offering or another commoditized competition, and any other innovative aspect that you would like to introduce to your business.
It is to be kept in mind that a perfect idea backed by statistics is half the success of your cab booking on-demand mobile app business.
Work On The Revenue Models
No business is complete without a revenue model, and your cab booking on-demand is not an exception. There are multiple streams of revenue, and it would not be an exaggeration to say that it is this diversity that contributed to the success of businesses like Uber.
You will need to decide on the way in which you will earn your profit. The most common method of building profit in this line of business is to take a commission for every ride facilitated by the app. In addition, you can also offer premium services, collect subscription fees from users, engage in advertising, and even partner with companies offering corporate travel solutions.
Work On The Technology
A taxi booking app like Uber is a grand culmination of multiple elements of technology. It includes a location identity framework, integration of mapping and navigation, payment gateways, and push notifications. In addition, there is also a need for a robust backend and an intuitive front end.
While the technology, on paper, might look challenging, there are simple, easy, and effective ways to circumvent this hurdle, which we will discuss later in this write-up.
Work On The Features
Any taxi booking app is expected to have particular basic features in place.
- The app should ensure that the registration process is easy and simple. If need be, it should incorporate legacy login procedures and the usual email and phone number combinations.
- The process of taxi booking should be straightforward and intuitive, and the user should be able to book a taxi within three clicks.
- As discussed earlier, the app should leverage geolocation/mapping/navigation to ensure that there is no hassle involved in the driver navigating to the location of the user or the destination.
- The cancellation of rides should be made available, and in most cases, should not cost anything to the user.
- Push notifications should keep the user informed of the progress in their trip booking and promotions and discounts created specifically for them.
- The app should be integrated with a versatile payment services provider that enables users to make payments using credit cards, debit cards, and Internet banking. The driver should have their payment quickly credited to their bank account.
- There should be a review and rating system that helps users rate drivers and drivers rate users based on their behavior and professionalism.
- Customer support should be made available to both users and drivers across multiple platforms like email, phone, and chat.
As you may have inferred, there are different applications for the user, the driver, and the administrator. The administrator should be able to function as the chief commander of every operation within the app. They should be able to fix the unit rates, discounts, and offers and enabling/disabling of users.
All the three interfaces should function in tandem with each other, so the entire process of booking a cab, completing a trip, and making a payment is made straightforward and intuitive. This will ensure that even the technologically uninitiated are able to use the taxi booking app with ease.
Work On The Marketing
Even the best cab booking app might not find the success it deserves if you do not engage in proper marketing. The marketing for your taxi booking app should be a combination of digital and offline marketing and capitalize on trends and events. It is worth noting that the success of Uber is largely attributed to its contributions and participation in the networking events of Silicon Valley.
Now that you are aware of all the elements of creating a mobile app-based taxi booking business, all that is left for you to do is work on the technology, operations, and marketing. While operations and marketing are irreplaceable, technology can be adequately substituted by an Uber clone app.
An Uber clone app is a white label solution, and it ensures that you have all the essential features and properties of a taxi booking app. The Uber clone script is easy to customize and can be made to bear the features of your choice depending on your business decision. An Uber clone is also a dependable idea because the product is bound to be free from bugs that might interfere with the basic functionality of the app.
If you are one of those aspiring entrepreneurs who would like to build a business out of mobile app-based cab booking, you can get in touch with a company that specializes in uber app development. Once you know the details like the time taken to develop the app, the technicalities, and the Uber clone price, you are all set to launch your own ride-hailing app in the shortest possible time.