Marketing and promotion of products and services have taken a different turn in the last two decades with the advent of internet technology. While e-marketing and digital marketing are terms dominantly used, the social media marketing term is catching-up. With social media platforms becoming a commonplace for the promotion of your products and sales, social media marketing has become a crucial aspect of marketing. There are several social media management companies established with the sole goal of helping businesses make their presence felt digitally.
Nowadays, most social media platforms have built-in data analysis tools that help in tracking down the progress and success rate of the ad campaigns.
What is social media marketing (SMM)?
Social media marketing, a form of internet marketing, is one of the latest and powerful tools used for marketing and branding goals. It involves creating and sharing content on various social media networks with activities such as posting texts, image updates, videos, and other content that attracts the customer’s attention and pays social media advertising as well.
SMM assists in attracting new leads and boosting your brand’s online visibility and credibility.
The most popular social media channels are as follows-
Plan of action and strategies:
In order to strategize a social media campaign for your business, we must take into consideration your business’s goals. Based on these basic goals, a social strategy can be designed to carry out a campaign.
The aspects which need to be chalked out and defined beforehand include-
- Goals to achieve through a social media marketing campaign
- Define your target audience and get to know them
- Narrow down the target audience’s hang-out places and their preferred social media platform
- Design the message you want to send the audience through your SMM.
Your business type drives the strategy for SMM and the social media platform that is most appropriate. For example, a travel business or an e-commerce might get a lot of value from a strong presence by being active on Instagram or Pinterest as it needs a lot of visibility. While on the other hand, a business-to-business or marketing company will be more in demand on Twitter or LinkedIn.
How SMM helps your business/company?
A social media management company will help you in achieving the following goals, namely-
- Higher brand awareness
- Increasing the traffic on the website
- Better communication and interaction with the prospective customers
- Building conversions