Aromatherapy Market Opportunities, Trends, and Forecasts to 2023

Aromatherapy Market -Overview

The preference for alternative therapies has increased greatly recently, thus, encouraging the aromatherapy market share. Reports created by MRFR detail the developments in the industry that can be expected in the market through the forecast period. A 6.18 % CAGR is predicted to enhance the market revenues’ development to USD 4.3 billion by the end of 2023.

The improvement in understanding of the benefits of aromatherapy in a wider population base is predicted to create a strong impetus for the aromatherapy market in the forecast period. Moreover, its ability to address a range of stress-related problems is estimated to enhance the forecast period’s aromatherapy market companies.

Segmental Analysis

The segmental appraisal of the aromatherapy market is carried out on the basis of product, equipment, application, therapeutic application and region. The aromatherapy market’s therapeutic application segment comprises relaxation and sleep, pain management, skin and hair care. The product segment of the aromatherapy market comprises of essential oils that are further segmented citrus, into floral, green/vegetative, spicy, and herbaceous/camphoraceous carrier oils and blended oils. The application segment of the aromatherapy market comprises of inhalation, tropical, and aerial diffusion. The region segment of the aromatherapy market comprises of Americas, Europe, Asia Pacific and other notable regions. The equipment segment of the aromatherapy market comprises of ultrasonic diffuser, nebulizer diffuser, and heat diffusers.

Detailed Regional Analysis 

The regional review of the aromatherapy market comprises of Americas, Europe, Asia Pacific and other notable regions. The North American region’s aromatherapy market has been led by the U.S. which is followed by the European region. The U.S. aromatherapy market controls the global market due to the elevated per capita revenue, the incidence of a diverse product range. Though, the vagueness regarding the healing potential of aromatherapy is estimated to restrict the market. The next regional market in the aromatherapy market is Europe, particularly France, which has a custom of aromatics. It also has to be renowned that European countries such as Italy and France are a branded market and the possibility of aromatherapy market growth is better in these regions. There has been an explicit shift of the aromatherapy market from the advanced regions to the emerging ones, chiefly those in the Asia Pacific nations such as China and India. China is the chief market due to a huge number of residents and its vast manufacturing base. The practices of aromatherapy in these nations are also a robust market driver despite the lesser per capita income of these regions compared to advanced regions.

Competitive Analysis

The rise in acquisitions and mergers is estimated to recreate an encouraging environment for the players, leading to several new product offerings. The market is estimated to move forward with caution due to the experiences gained during the pandemic. The surge in innovation and resynchronization of the operation and distribution cycle is estimated to create a constructive situation for the overall market’s future. The government support is estimated to have a positive scope for the development in several key areas of the global market. The advancement in the global distribution chains is estimated to further enrich the market’s progress in the coming period. The use of online channels is estimated to gain more precedence as the market comes to terms with the new business realities. The promotion of international trade is predicted to create a promising overall effect on the market, with many companies choosing this period to test new and untapped markets.

The central companies in the aromatherapy market are Air Aroma, NOW Foods, Muji, Tree of Life, Nu Skin, dōTERRA, Young Living, Zija International, Neal’s Yard Remedies and others.