How Neuro Design Can Make You a Better Logo Designer

To make smarter and more strategic design choices, logo makers must embrace knowledge from neuroscience and psychology on how the brain responds to logos. This is known as neuro architecture. Consider neuro design to be ergonomic design for the brain. Neuro design shows us how to build icons that intuitively appeal to our minds and are more easily recognizable. Once we are in how neuro design can improve logo design, it is important to consider how our brains interpret logos, so in this regard, Freelance Bazar will give you a deep insight. 

How Do Our Brains Perceive a Logo?

According to research, when we see a logo, the visual components are interpreted in various areas of the visual cortex. They are also stored at various times. Color is the first thing we notice, accompanied by shape and motion. The messages conveyed by those visual components are then deciphered by our brains and matched up with past perceptions and experiences. When there are matching memories, the brain adds features from prior encounters with the logo, such as the product name, brand attributes, and tastes. Much of this occurs in 400 milliseconds.

Visual Prominence

Everywhere we look, we are bombarded with visual stimulation. As a result, our brains are wired to direct our focus to move objects or objects that stand out from their environment. This is referred to by neuroscientists as sensory saliency. It is indeed a pre-attentive and automated method. In other words, our brains respond to these stimuli before we even notice them. This is most likely an evolutionary characteristic that helped early humans detect shifting animals or locate fruit in trees, for example. Using the strength of visual saliency, designers will produce logos that are built to catch our eye. The most common approaches to improve a logo’s visual saliency in logo design are to use color, light, contrast, shapes, and depth. These characteristics are used to distinguish the emblem from its surroundings or context. As a result, it is important to understand when and how the logo will be used. Logos with contrasting colors, for example, are more readily recognized. A logo may also become more noticeable whether it is out of place or unexpected. The Apple logo is notable because we do not normally equate fruits with computers and electronics. Another instinctive way to get our attention is by movement. Motion has since been incorporated into logo designs by designers. Implied motion is a concept used in neuro design to describe logos that provide a sense of movement. This can be accomplished by using learning forms or italicized text. Another way to incorporate action into logo design is by animation. Animated logos, in which animation is used to make logos more appealing, have recently become a rising trend in the modern world. 

Proficiency of Processing

According to research, our minds like icons that are easy to recognize. The brain uses a lot of resources to store the information it receives. As a result, our brains have evolved to favor minimalistic and easy-to-decode structures to save resources. Processing fluency is a concept used by neuroscientists to characterize how easily our brains interpret a symbol such as a logo. As a result, it is no surprise that more and more brands are using simplified logos and branding to maximize their relevance to our minds. Despite our brains’ preference for simplistic design, they will enjoy more nuanced designs if they express a recognizable message.

Density of Propositions

So much simplicity, on the other hand, can be tedious. And with logos, you cannot afford to be boring or uninteresting. The stakes for making an impact on a new logo are greater than ever. Thus, adding rich context to minimalistic logos is a smart way to make them more appealing. This is known as propositional density or conveying as much sense as possible with the fewest graphical elements. Propositional density can be calculated by dividing the number of deep elements in a logo by the number of primary elements. Logo designs with a high propositional density are much more appealing because their clear graphics and rich meaning are also readily grasped. Images with a high level of thought will outperform ones with a low level of meaning.

Clichy Patterns Our Analysis

Our minds enjoy devising shortcuts to conserve computational resources. Patterns are appealing to our minds because they are simple to process and recall. Therefore, the brain has a natural proclivity for finding and understanding new patterns. Neuroscientists agree that this is the source of human interest and eagerness to learn new things. Trends may be used in a variety of forms in logo design. Geometric patterns, alignment, and normal proportions are examples of these. Patterns are not always clear so they can be concealed.