Imagine mining bitcoins right at the inception of the cryptocurrency. The appreciation your investment would receive for first recognizing the potential of this new technology would be immense. A similar opportunity might present itself to you in form of Web 3.0. The technology is mired in controversy. However, most investors do not want to miss out on the potential of this innovation. It might seem like the obvious next step if you consider the current trends in digital technology.
The current phase of evolution in digital technology is dominated by two forces, artificial intelligence, and blockchain technology. Web 3.0 brings together these two forces, along with edge computing, to create an internet that is more democratized in terms of control and more interactive in its approach. Before you we dwell deeper into the impact of this technology let us first define it in clear terms
What is Web 3.0?
Web 3.0 is a diversification of blockchain technology. Hire Web 3.0 Developer for developing the current phase digital technology. This leads to decentralization of data. Unlike the current system in which the data is stored centrally on a single server.
This form of architecture ensures greater transparency of both data and program logic. Tracking changes to both is easier. This makes coordination between teams simpler. The architecture gets more and more streamlined with time as every member adds value, through individual insight, to the code. We are no strangers to such open-source platforms, however sharing of basic data and logic has never happened on this scale.
Basic features of Web 3.0
Although the technology is still being developed all across the world, we can guess the defining features of Web 3.0.
Decentralization:
The internet yearns to be more and more free. This quest for freedom and privacy is at the core of Web 3.0 as a technology. The blockchain form of development gives every individual user greater control over data. Interaction with technology becomes simpler as AI blends with concepts of machine learning and semantic computing.
Uses of AI:
Artificial Intelligence embedded in the logic of Web 3.0 will make internet easier to navigate. The search queries will lead to more intelligent results and applications will be easily able to suggest products and services to the users with transparent data sharing.
Open source
The nature of the new web will be open source with developers across the world working together to create a more transparent internet of things.
The possible impact Web 3.0
Fall of tech monopolies
Meta, Twitter and Google are massive tech giants that are ruling the digital space. The development of Web 3.0 can free the internet from their censors and make it a dedicated platform for new entrepreneurs to grow.
Faster decimation of innovation
The open-source nature of Web 3.0 and blockchain technology will allow innovations to be easily available across the network. Updates to your core systems will be faster, thereby making them resilient against malicious code.
Phygital graphics
3-D graphics are already getting popular. They will become mainstream with Web 3.0 as more and more websites will be VR device compatible. This will allow for greater and deeper interaction between people and programs.
Greater privacy
The web of the future will be built on the experiences of the present. Data security will be one of the core principles of Web 3.0. The democratic nature of the system architecture will give users greater control over their personal data. There will greater transparency as to how much of the users’ data is in the system and the exposure that the data is getting.
Easy to upgrade
Technological obsolescence can cause immense losses in the long run for an organization. The applications developed on the Web 3.0 will be easily adaptable to the newer versions of technology that will developed due to its open-source nature.
The nature of Web 3.0 is will be more user-centric with greater stress on engagement and collaboration. Users will be able to share experiences on a deeper level transforming the internet of things into an internet of shared experiences.
Comparative analysis between Web 2.0 and Web 3.0
| Web 2.0 | Web 3.0 |
| Purely digital two-dimensional interface | Hybrid three-dimensional interface |
| Applications are all web based | Applications will augment AI and machine learning |
| Bi-directional flow of information | Virtual interactions of multiple users |
| Advertising is engagement-oriented | Advertising will be experience-oriented |
| The main technologies used are web programming scripts like Ajax and Java scripts | Development platforms will be semantic web technologies and other decentralized development platforms. |
Semantic web technologies
Has your preferred search engine ever given you irrelevant results for your search query? Does looking for specific images or tools become challenging for you due to the generic nature of the internet?
This happens because the current world wide web relies on certain keywords to search and share information. The search engines crawl the web for these tagged phrases and give users results in a concise form. Semantic technologies will understand what the phrase being searched means. This will allow them to understand what the user wants and provide more precise search results.
This will create a stronger relationship between users and the internet. Algorithms that learn from user behavior will greatly enhance the user experience.
Fundamental change in relationship
Web 2.0 needed content creators to grow and become engaging for the users. Web 3.0 will incorporate user experiences to learn and grow on its own. This will fundamentally change the way we humans interact with technology. We will feel acknowledged for our experiences. Web 3.0 will thus evolve into a canvas of human condition.
Technology will no longer feel like a separate entity that is outside of us. It will versatile enough to capture the spontaneity of emotions and creativity. Logging into the world wide web will feel like entering a personal space where our most treasured experiences find an expression.
Break the limits of your brand communication
Change brings with it new opportunities. Let your imagination be the limit for the creativity of your brand communication. The abstract concepts of branding can become almost tangible in the phygital web woven by the new internet.
If with web 2.0 brands could directly interact with their consumers, with Web 3.0, brands can share experiences with their consumers. This is true for B2B communication as well.
Prepare for this revolution. Start thinking in terms of a very realistic virtual world. How do you want to position your brand in this world? Hire Web 3.0 developers to begin incorporating this technology in your long-term plans.
Use the full power of artificial intelligence tools to understand your TG better and to win their trust. The limitations of the physical world should not apply to your creativity in the virtual world. Exciting times are ahead for those looking to build their brands. Begin to work now to ensure higher returns for when Web 3.0 becomes the norm.