How to Choose a Domain Name?

Choosing a domain name is inevitable for your business as it can make or break your online presence. Your domain name is the prime element of your business. The domain name you choose is more important than most realize. That’s why you should think prudently before choosing one, and should perhaps even leave it as one of your final tasks. Many established digital marketing agency ahmedabad will help you in selecting the right domain for your business.

But before selecting a domain name, you should understand why your domain name is important?

  • It’s your first impression: Your URL is the first thing that visitors will notice when they visit your site/blog. A good domain name can create a positive and long-lasting impression on your customers. On the other hand, a bad domain name can send visitors running.
  • It affects SEO: Though exact match domains (EMDs) are not required these days, keywords in your domain name may improve your SEO ranking.
  • It defines your brand: Your domain name improves your branding. The right domain name can enhance brand recognition and helps you to establish your online presence.

How to Choose the Right Domain Name?

Use The Proper Domain Name Extension

While choosing a domain name, always go for the .com extension. Research from Domain Name Stat has claimed that nearly 43% of all domains have the “.com” extension. Because .com is the most familiar and easy to recollect. Though several websites with “.net” and “.org” are performing well, still, the websites with .com extensions are better. So, always go with .com and if it is taken, then go for .net or .org. Avoid weird extensions like “. club”, “. space”, “. pizza” and so on.

A Brandable Domain Name Is Better Than Generic

Your domain name is how visitors will search, remember, and share your company/blog over the internet. A brandable domain name is exclusive and stands out from the competition. On the other hand, a generic domain name is flooded with keywords and indistinctive. Follow the below steps to find a brandable domain name.

  • Create new words: You can create catchy and attractive words. That’s what Google, Bing, and Yahoo did.
  • Use existing words: Check with “thesaurus” to find intriguing words that go well with your business.
  • Use domain name generators: These tools will help you in creating unique, brandable domain names from your selected keywords and ideas.

Short Is Better

While choosing the length of your domain, remember shorter is better. The most common name length is approximately 12 characters.

Easy To Type And Spell

While selecting the domain name, always think that your visitors can easily type your domain name in a hassle-free way. If they mistype your domain name, they may end up on a different website. Also, tell some people to spell your domain name correctly. If they find it difficult to spell, you need to change the name immediately.

Avoid Hyphens And Number

Your domain name should be crunchy, smooth, and easy to pronounce. Hyphens and numbers make it more difficult to spell. If you are into the digital marketing business and help people in making various digital marketing strategies, choose a domain name that will reflect all these.

Keywords may improve your SEO ranking. If you try to clumsily stuff keywords into your domain, this will look like a generic domain. If you choose to use keywords, put the keywords at the beginning of your domain.

Think Long-over Than Short-over

While choosing your domain, think long-term. In future whenever you plan to change your domain, you need to invest a chunk of money in branding and SEO rankings. Do you have any plan to expand your business in other sectors of digital marketing like email marketing, PPC, etc.? Then, it would be a prudent decision to reconsider your domain name. While selecting your domain name, always consider long-term vision in mind.

Use Domain Name Generators

You must have an idea of some possible words to put in your domain. Some of those words may already be occupied or trademarked. Here comes domain name generators that will help you in this scenario. These generators (Wordoid, Lean Domain Search, Domain Hole, etc.) can convert your ideas into new and obtainable domains.

These are some parameters that you should consider while choosing a domain name for your business.

TraininginSEO is a prestigious institute that offers the best digital marketing course in Ahmedabad. These digital marketing courses will help you to understand what is a domain and how to choose a domain for your business successfully. The institute has many expert trainers who will give you a comprehensive idea of digital marketing.

To enrol, just visit the official website of the institute.