How To Streamline The Payment Process For Your Online Business

The digital transformation for India has been quite drastic. The payments industry got a sudden boost during the demonetization back in 2016. Since then, the digital payments industry hasn’t looked back and is on an incline. The Covid-19 pandemic outbreak also acted as a significant stimulus for digital payments as people remained locked inside their houses. Statistics suggest that transactions worth more than a quadrillion Indian Rupees were made in the financial year 2021 itself. Although this is great news for enterprises that accept online payment, it can be a wake-up call for businesses that continue to rely on conventional payment methods.

It is crucial to adopt online payments as early as possible but it is equally essential to make the payment process organized and streamlined to ensure a flawless customer experience. Customers never forget their experience with a business – be it the shopping method, quality of products, assistance, or payment process. An efficient and hassle-free process is a tried and tested way to retain customers.

Ways to Streamline the payment process for an online business

  • Using a Reputed Payment Gateway

The best way to collect online payments from customers is by using a payment gateway. These are payment collecting services that verify the customer’s payment credentials to initiate a transaction. Post-authentication, the customer’s bank processes the payment. A gateway makes the process of online transactions simple as it can be processed with just a few clicks. It offers several benefits and control over the payment process to the merchant as well. In India payment gateway services like Zaakpay offer all the essential features small or large businesses need.

  • Using Payment Links

A payment link is another innovative way to accept payments from customers. It is a simple URL that can be shared with the customer over email or any instant messaging service. On clicking the link, the customer is redirected to a gateway where the payment can be made. This is similar to a payment gateway but caters to small businesses that don’t have a website.

  • Accepting Diverse Payment Options

Today, digital payments can be made through several different modes. Credit cards, debit cards, UPI, and net banking are just a few of the many ways one can use to make online payments. Even in terms of cards, there are several options. The customer base will also be spread across this vast spectrum. To provide a streamlined experience, the payment gateway has to accept all popular payment modes so that no customer feels left out.

  • Offering Guest Checkouts

Many websites force the customers to register and create an account right before the payment process. This can make the customers abandon the purchase. Many times, customers simply do not wish to register. Having guest checkout options for them is the way to go. Additionally, customers might not remember the credentials to their email IDs and might have to abandon the purchase as they cannot log in. It is best to keep registration an optional affair.

  • Integrating the Payment Gateway into the Website/App

Being redirected to a separate payment gateway can sometimes be a dealbreaker. This is primarily due to security reasons. Customers might be worried about their payment details if the gateway is hosted on a separate server. It might also take time to load the different websites. An easy solution for this is to use an integrated payment gateway. Alternatively, the India payment gateway can also be customized with a similar color scheme and design as the original website to feel more at home. In India, payment gateways can be easily customized to meet these requirements.

  • Having a Simple Checkout Process

A complicated checkout process can frustrate the customer. If they have to devote too much time to place one order, they will likely look for another business. It should be a straightforward process with just a few clicks and a few sections or pages. At the same time, the payment process has to be transparent. If relevant information is kept hidden from the customer, who then has to search for the information, the process becomes more complicated.

  • Having clear and concise directions

All web pages must have simple and concise directions and a call to action. The design of the page should not be such that the customer will get confused seeing it. Long sentences and paragraphs are best avoided. Using Bullet points and highlighting the critical texts is an excellent way to catch the audience’s attention. Even the India payment gateway you choose should have all the fields appropriately labeled.

  • Security Measures

Online payment calls for strict security measures to protect customer data. The Payment Card Industry Data Security Standard (PCI DSS) is a set of regulations that ensure that customers’ payment data is encrypted and protected against any cyber-attack. The gateway chosen should be PCI DSS Compliant. A Secure Sockets Layer (SSL) certificate is also essential to prove that the website is secure. Badges can be displayed at relevant places throughout the website to show that the business respects the customer’s security. This would help build trust with the customers and lead to better sales.

Conclusion

Accepting digital payments is imperative to the growth of an online business. The business that succeeds in streamlining the process automatically gets an edge over the competition. In India, payment gateway like Zaakpay offers the best-in-class features that can simplify the payment process of any business. Zaakpay offers easy integration, 24/7 customer support, fraud protection, compatibility with most payment modes in India, and reliable security. Small businesses looking to redefine themselves should give Zaakpay a try.