Going international means more revenue, new investment opportunities, diversifying, and many more. You want to go global because you want to expand and seek new opportunities that would help your business grow. Who knows, maybe your products and services might become a hit in the international market?
Well, it does seem quite difficult to launch your company’s web presence in the international market alongside the other websites, but it’s not impossible. With international SEO, you can optimize the site to the countries and language you want to target.
What is International SEO?
International SEO seems alien for some people, but if you want to grow and rank better in different countries, international SEO is what you need. If you’re a company that provides internationally, you might need to work in all the targeted market locations. That’s where SEO plays a big role. Most businesses fail to recognize this and end up after a short while.
To put it simply, international SEO mainly focuses on geotargeting. Instead of optimizing the site to drive traffic from your country, you’re optimizing the site to target different countries and languages.
Do You Really Need to go International?
If you have a good number of people from other countries visiting your site, you may have to make some changes that would improve the overall UX.
There are a lot of benefits to going international. Most companies expand their businesses internationally to increase sales and profitability. Optimizing the site for one country may not be sufficient for many brands. In such cases, they establish their reach over other countries to maximize business success.
Benefits of International SEO
We go international so that our products and services get visible in the global market. Your site will be visible to most of the counties, including your own country. With international SEO, you can target a specific language and country. Furthermore, you can see what works the best for your business.
If you’re already attracting foreign visitors, then it’s worth expanding it globally. Your products and services would be visible to the whole world. It would increase brand awareness.
You must have seen that international websites are not like the home country websites. To meet the needs of the global audience, you need to optimize the web pages accordingly. For instance, if you’re a company of garments located in the United States, Google won’t show your website to the audience of India. So, you need to make some changes if you wish to go international.
International SEO would help you to get a good ranking in the SERPs. It will inform you about all the issues related to what parts are not working and what you can do to generate more sales.
Page experience is another factor that influences your ranking in the SERPs. Having mobile-friendly websites brings you several advantages. Your site should be accessible from any browser, no matter what device you’re using.
If your content is engageable, then other sites would link to you. You can use these local links to boost your global profile. The sales vary from country to country, so make sure that you read about the local buying cycles of the targeted country.
Let’s see how International SEO assists you to keep track of your site’s performance:
- It would allow you to understand the specific requirements of the global market.
- What are the needs of your customers outside the holding country?
- Even if you optimize your site, what is stopping your customers from making the purchase.
- What are the changes you need to make in your content?
Before you come up with a strategy, always research.
How To Succeed in International SEO?
1) Prepare for Page Experience
Google considers a lot of factors while ranking web pages. That not only includes backlinking and keyword density. Page experience is equally important. Prioritize over mobile-first index. It ensures your website is completely functional irrespective of the device you are using.
2) Avoid Machine Translation
It might seem convenient, but we don’t encourage you to rely on machine translation. Often, marketers choose to do this to international target markets. There are high chances that machine translation won’t be able to translate everything correctly. To improve your ranking, the content should be engaging and grammatically correct.
3) Understand That Keywords & SERPs Vary from Country to Country
The SERPs ranking varies from country to country. Foe example, if you are into the restaurant business, it’s obvious Google would show you the results within your local town. The next thing is personalization. Google would show you sites that you’ve visited in the past. Many of us have noticed dramatic changes in the SERPs rankings when searching from different locations. We advise you to analyze the search engine results page from different locations to target specific keywords regarding the countries you want to focus on.
4) Don’t Just Build Links, Build Relationships
Building linking is essential but don’t neglect relationships. Connect to marketers from international markets. Don’t run after building links. A handful of links from reputed sites are more valuable than the irrelevant links from scam sites. When we talk about international SEO, link value may be affected by looking at the origin of the backlinks.
If your site has a maximum number of backlinks from the United Kingdom, then the URLs ending would look like this; website.co.uk. When searching from a different location, your site won’t show up in the SERPs, but your page ranking might be better while searching from the UK.
So, that was our curated article on the benefit international SEO offers. Companies like Pearl Lemon can provide you with the right assistance towards global expansion. With a state-of-the-art localization team, you can always navigate towards finding the prospect for your business. So, what are you waiting for? It’s time to harness the full potential of SEO and grow your business exponentially.