Search Engine Optimization (SEO) increases your website’s visibility on the web. However, especially for a small brick and mortar shop, it’s sometimes wiser to reach out to potential customers who are nearby.
Fortunately, you can use a technique known as “local SEO” to let search engines know that your location matters and should play a role in your website’s ranking. With a few simple changes, you can see your business name in front of customers in your area.
What is Local Seo?
Local search engine optimization refers to the process of optimizing your content so that it appears in location-specific search queries. For example, suppose you own bed and breakfast in Denver, Colorado. In that case, you may want to implement several strategies to increase the chances of your website appearing in searches, such as “Denver Accommodations” or “Denver Bed and Breakfasts.”
If you’re already using SEO best practices to improve your rankings, this might seem like too much. However, to compete with big brands like Amazon and Walmart, small businesses need to take steps to appear in search results. Statistics also show that optimization for location-based search has many significant advantages.
First of all, search queries with the terms “near me” increased 900 percent and is continuously growing with every passing day. Eighty-four percent of location-based searchers search for groceries or restaurants, while 56 percent use “near me” searches for entertainment.
Steps to Perform Local Seo
If the numbers above convince you that local SEO services is a must for your business, you’re in luck. Here are tips for increasing your website visibility in local search rankings, none of which are challenging to implement.
Optimize Keywords For Local Business
Just as you can now optimize your website for your industry using standard search terms, you can add specific words and phrases to direct search engine crawlers to your location. Famous examples are your type of business, paired with “near me,” and the name of your city.
There are several ways to narrow down which keywords are best for your website. Think about your audience first. If you’re trying to reach people outside of the city (like our previous bed and breakfast example), using your city name might be the smarter route.
GMB is a tool that enables business owners to share essential details with prospects on Google Maps and search engine results pages. It makes it easy for google search engines to see business hours, contact information, and other important details before they reach your website. Google creates this account automatically, but you must officially “request” your account to change it.
Then enter your company name and select it from the drop-down menu that appears.
Content For Local Seo
Content marketing is an excellent way to increase access to your website. If you want to attract the local population’s attention, you may want to cover topics that are of interest to those around you.
For example, you can write a summary of a local festival or event. Food shop reviews, interviews with local business owners, and local news topics are also important topics for your business blog.
This practice can drive more visitors to your website and show that you are committed and invested in your community. Customers often make purchasing decisions based on their value. So if you show your focus on the local environment, you can even increase sales.
There are many things in creating a blog. However, maintaining a consistent publishing schedule, posting blogs and other content types that your audience finds attractive, and paying attention to details such as grammar and spelling will go a long way in improving your content marketing strategy.
There are many strategies for local SEO services and practices. However, the key is to make sure you have a clear goal before posting your content online. These simple tips will help you and your business get the most from this free marketing tactic. Hire a local Denver Seo company, if you don’t have any idea about the implementation of all these techniques. They have the experts with great experience and will give you promising results.