What is interactive video?
The rules of audiovisual narrative have changed, the viewer has become an active user, they not only want to see, they want to participate and interactive video is one of the tools that allow this content-user interaction video. Based on adding interactive experiences to conventional video, when viewing a video, we not only see the content, as interactive tools appear that call and allow interaction video, a new consumption scenario is created that responds to the need to innovate and create new ways of connecting with an increasingly informed and demanding user.
What does interactive video provide?
Interactive videos increase clicks on the brand and keep the user more time in front of the screen, in addition, it plays the video more times when entering the interactive game.
The fact that the viewer can navigate the screen, move elements, modify them and, ultimately, participate in the creation of the final story, causes the user to view the video more than once, since they have the possibility of experiencing it in a different way. Now you can be a filmmaker and choose the shot that interests you the most, or be a screenwriter and focus on a particular part of the story that appeals to you the most.
If Engagement means creating lasting relationships between user and brand, interactivity is currently a tool capable of generating that communion, you play with the brand, you experience it, you get to know it.
Interaction video options Real applications
The compositions that interactivity allows us are infinite thanks to the integration of buttons, elements to select and drag around the screen, different points of view of the same story.
We would highlight the possibilities offered in E-Commerce, in video curriculum, since interactivity gives the possibility of visiting the professional’s website while viewing the video, interactive games, use of interactive screens to show two parallel realities, the Quiz.
There are many interactivity applications, but currently its most common use is in training tutorials, for the fashion, tourism and gastronomy sectors, as part of a digital marketing strategy and endless other possibilities.