Mobile App vs Web App: Which is better for your eCommerce business?

mobile app vs web app

Choosing between a mobile app and a web app is a tough decision for retail businesses. Both have different advantages and features. However, with the spike in mobile uses, businesses need to analyze data-driven approaches to get growth and performance.

Indeed, the eCommerce industry is booming more rapidly after COVID-19. The pandemic has increased the number of retailers on eCommerce websites and improved their businesses with lots of flexibility and customers.

Additionally, lots of eCommerce start-ups have achieved success during the pandemic. Undoubtedly, it is the right time to invest in mobile apps or web apps for your eCommerce business. While starting an eCommerce business, you may face the issue of choosing between a mobile app and a web app for online sales.

According to Statista, eCommerce retail sales in the US are predicted to grow over $638 million by 2021.

Mobile Apps vs Web App, which is better for your eCommerce business

You should consider many factors while choosing between a mobile app and a web app, like the cost to develop an app is different from web app development cost.

User Preferences

Why do consumers spend a lot of time using apps? The report shows consumers mainly prefer mobile apps over web apps. The reasons behind this are the user experience, speed, accessibility, special offers and extra features.

Compared to other businesses; mobile apps are highly preferred by eCommerce businesses. To use the app, you only need to download and access it with a single click. However, accessing a web app need more efforts and clicks over a mobile app.

Users also prefer the apps because of better engagement with the services and products. Also, apps drive more traffic to businesses in less time.

How are mobile apps and web apps built?

When we talk about the cost of developing an app, mobile apps are more expensive than web apps as they are platform-specific and need a lot of development and design tasks, even during prototyping. But, they are faster, easy to access and more features for their users.

Native mobile apps are built using a dedicated IDE (Integrated Development Environments) and languages relying on the project requirements. Apps for Android written in Java often use Eclipse IDE or Android Studio. Apps for iOS OS often use the Xcode IDE and Swift or Objective-C.

Developers can also the software development kits (SDK), interface elements and development tools of Google and Apple for developing Android and iOS apps, respectively.

While web apps are built using HTML5, CSS and JavaScript (JS). Unlike app development, there is no specific development kit available to create web apps. But the developers can use the templates to make it done in less time. Unlike mobile apps, web applications are easier to build and faster; however, web apps don’t provide more features than mobile apps.

Perfect use of content

Content is always the king for all online businesses. eCommerce businesses rapidly require web contents. Having different content categories and regular updates are required to grow the business in less time and effort.

Having multiple versions of the same website creates difficultly in uploading the contents separately on all sites. But the responsive website is a solution that can help you access the site on screen sizes like smartphones, tablets or desktop.

Therefore, it becomes easier for you to share the same content to all users under a single URL. While Android and iOS need separate allocation and uploading of contents if the apps are not designed as Hybrid.

Development teams

Choosing between a mobile app and a web app also depends on your business needs. If you want to make your business reachable to mobile users, it is good to go with mobile app development. For small businesses, it is typical to choose both mobile apps and web apps.

It might be typical for them to find development teams for both. So, you should be clear about your requirements. In case you want to add some special features to the web app and mobile app, you should find experienced teams.

The mobile app development team you choose must be aware of all concepts of iOS and Android operating systems and related development environments, languages. While for the web app, the team should be aware of HTML5, CSS and JavaScript (JS) and other languages.

User Interface

Usually, web apps and mobile apps user interface look alike. There are very less differences in the UI of both. The mobile apps’ UI is designed keeping the guidelines and platforms in mind. The GUI (Graphical User Interface) should provide easy access and load faster before the users.

A web app user interface is flexible, and it can adjust lots of devices easily. A web app can be easily viewed and accessed on a desktop, tab or smartphone. Thus the design of a web app must be coherent and accessible irrespective of the screen size. The look and feel should not be changed with the change of screen sizes.

Final Words

While choosing a perfect and suitable medium to launch a new business or grow existing, you must know the fundamental differences between mobile apps and web apps.

Applications are created to expand the features and launch a channel to communicate with your business through mobile devices. Whether you develop a native app, hybrid app or web app, it is vital to keep the users in mind and offer them the best experience and highest value possible.