No matter how much effort you put in, it’s not simply easy to rank your content on top of the search engines. Finding ways to make your SEO work can make you dizzy, but don’t worry because there are some tools that you can always use for them.
You might not know what Google or other search engines will like, but these tools know that for sure. If you have never heard of Yoast SEO, then you are definitely lacking in it!
Yoast SEO is one of the amazing SEO plugins to optimize your content according to the search engines to make them rank on top. One of the best things about Yoast SEO is that it is easy to use and does not require any initial training. Yoast SEO gives you recommendations to polish your content to make your content more readable and appealing to the reader. However, it’s not necessary to put up with all the guidelines, so having basic knowledge of SEO is still necessary.
If you’re availing SEO services from someone, then you don’t have to worry about it yourself. In case you decide to use Yoast SEO, then here are some tips for you.
Add Keywords in Title
Your title plays a huge role in letting the search crawlers know what your content is about, so why not make it look top-notch by adding keywords in it?
Adding a custom SEO title can save you from the regret of not using this aspect properly. Try to make the title appealing, but make sure to add the keyword in it. If the title is not relevant to the query, then your audience might not even click on the link.
Add Key Phrase in Slug
Slug is the last portion of your URL and it’s important to pay attention to it. Customizing your slug can help you in ranking your content on top. A customized slug can help you appear on the top and let the crawlers know about the content.
Slug must be relevant to your content and should not be weird. If it consists of numbers or characters, then it will lose it’s potential pretty easily. Make sure it’s attractive, contains the keyword, and is concise for better search engine results.
Check Key Phrase Placement
Yoast SEO guides you to put your keyword in the first sentence of your first paragraph. If you are rambling in the first paragraph, then the crawlers might not find your content relevant. When people search the keyword, your query will appear on top and once they see that you’ve mentioned it in your content, the relevancy factor will just tick off. If your content starts with the phrase, then there is a high chance that your audience will stick to it. However, not all types of content are the same and the context matters too, so make a wise decision or play cleverly with the keyword.
Check Key Phrase Length
Using single-worded keywords is not the right option because they are generic, broad, and usually not as helpful as one might think. By keeping the two or three-worded keyword, you will increase your chances to stay focused. Keyword length relates to how much your content is relevant to the search intent.
Your focus keyword must match the search intent to appear on top results. For instance, if your focus keyword is ‘phone’, then it does not show the intent. Are your customers looking to buy a phone? Are they looking for phone repair shops? The list can go on and on.
The longer the keyword, the more specific it is. Make sure that you are using the right keyword with good keyword length.
Check Key Phrase Density
Search engines have become clever, so using your keyword too much in the content won’t get you anywhere. Yoast SEO helps you in adjusting the keyword density in your content. If you only focus on keyword stuffing, then you will be disappointed with the results.
Keyword stuffing is not only wrong, but the search engines are smarter than it is now. Make sure that you’re aware of how to place keywords in the content to get the best benefits out of it.
Add Keyword in Meta Description
When you’re done with placing keywords in your content, titles, and slug, now it’s time to place it in the meta description.
Describing your content in a few characters is important to make it rank in search engines. If your content’s meta description does not include keywords, then make sure to do it.
Add Keyword in Headings/Subheadings
Coming to another important part – the headings and subheadings in your content.
Yoast SEO helps you to identify when to place keywords in your headings and subheadings. It’s important to put the keyword in at least a few headings to make sure that your audience understands your content.
It’s mainly important when you’re writing long-form articles because it gives a firm structure to your content along with adding relevancy.
Check Text Length
Your content must be more than 300 words to make sure that it ranks. Yoast asks you to write at least 300+ words to get a green light. However, you must know how much word count your content will take to describe your answer and match that requirement only.
Add Inbound and Outbound Links
Search engines love linking, so adding a few outbound and inbound links will give you the reach. Although it comes under other SEO tips of Yoast SEO, it’s definitely worth it. Make sure to add a few links to your content.
Now that you’re aware of Yoast SEO, will you get paid SEO services? Although it can help you in the beginning, it’s not all that is required to get your content rank on top. Hire the best SEO services for your benefit!