Felix Arvid Ulf Kjellberg, better known as PewDiePie, with more than 95 million subscribers, is the most influential YouTuber and highest-earning YouTuber in the world, and even, according to various specialized media, he is more influential than several Hollywood and political personalities.
He has come to define himself throughout his time as a YouTuber, and according to different periods as a graphic artist, gamer, promoter and video game critic, comedian, creator of videoblogs, designer – he has his own informal fashion line -, actor and meme critic.
Starting his channel around 2010, he has gained more and more followers for his comic content and developing opinions about video games, being since 2013, the YouTube channel with the most subscribers. In 2016, Time magazine named him one of the “100 Most Influential People in the World”.
His influence is so great that even when a “competition” campaign was made with the Indian channel T-Series for which is the YouTube channel with the most subscribers, the phrase “Subscribe to PewDiePie” became viral and even a meme.
However, his drag did not come without controversy, since precisely the phrase “Subscribe to PewDiePie” was used by the murderer who carried out the shooting that killed several people in New Zealand.
The Swede was also harshly criticized in several videos, for the way he speaks, and has been singled out many times for attacking various groups of people, to which he apologized on several occasions, but sometimes that cost him millionaire contracts with multiple brands.
“Their channel opened the way to a new generation of gamers who neither read nor trust specific channels and who saw on PewDie Pie a trusted source who recommended them and enjoyed themselves. With him everything was easy, he didn’t have to say anything smart and not even know how to play well. You just had to watch him play, share his reactions and then experiment with your own ”, explained Patricia Hernández, a video game analyst who has followed the YouTuber’s entire career from the specialized portal Kotaku.
Battle against T-Series and “Congratulations”
In the battle against the T-Series channel, a video of Kjellberg emerged in which he presented his song ‘Congratulations’, where he accused the firm of starting with pirated songs.
The YouTuber also accused T-Series CEO Bhushan Kumar of having ties to the Indian mob, and even brought a sexual harassment case against Kumar since January, which was later dropped after the person accusing him admitted his claims. they were false.
Kjellberg’s song even alleged that T-Series had sent him a cease and desist letter in response to their battle, which the YouTuber quickly ignored. Fellow YouTuber and collaborator ‘Boyinaband’ later revealed the story to be true, though he left the details to PewDiePie for a later video.
T-Series did not react at all well to the attack and has taken legal action, through an order that has ruled that both ‘Bitch Lasagna’ and ‘Congratulations’ itself had to be blocked on YouTube India.
Later, the youtuber gave his arm to twist, in a video posted on his channel, he said: “I think the time has come to end the movement or the ‘subscribe to Pewdiepie’ meme”. “I thought the meme would only last a couple of days or maybe a week,” says the Swede. “I didn’t want hateful acts to end up tarnishing all these amazing things that people were doing, all these great, positive things.”
Despite everything, Kjellberg has not resigned, and continues to be accompanied by his legion of faithful still growing, who oscillate an average of 9 million views of each of his videos. Which is above the best average day television audience in America. Until now.
After the battle, is it possible a new reinvention of the character in his fight against the large corporations that invade the networks? Only time will tell.