Pick a Social Media Platform for Marketers – Facebook vs Instagram

For the past decade, social media has introduced itself as more extensive, relatively cheaper and easy to reach platform, in comparison to other marketing platforms.

To be specific, Facebook, YouTube, WhatsApp, and Instagram have conquered the social media market drastically. 

Figure 1 Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)

Two of the above mentioned platforms, has really attracted marketers for engaging with their users and promoting their brands, i.e Facebook and Instagram. Facebook is more like a platform, connecting people, whereas Instagram look forwards to capturing and sharing moments. Both of these social media channels are famous for providing interactive media to connect with the world. 

This is what inspired marketers to choose these two platforms as their partners. What we will be discussing here are the guides to content marketing on the right platform.It will help you get the insights of both the apps and make the right choices for your business. Make sure to understand the pros and cons of the sites before you hit the marketing platform. 

Moreover, they are known as a source of marketing products with easy access to reaching out to more people. However, you need to dig deeper into the advantages they provide to better understand and pick one of the two platforms. The insights given below will help you launch a product on the right channel, but before that, get yourself a good grasp at the successful social media marketing strategies to take marketing with a storm.

You can use several hacks and tricks to reach the wider audience after launching your business on one of the two platforms. 

Some points are presented here for cognizance to look into.

What Do They Offer?

Both the platforms offer several features for the marketers including Ads, stories, business pages, etc. Marketers tend to use such features to gain distinct goals. 

1.    Reach

The number of users determines the visibility of content to boost marketing. 

Instagram has around 1000 million active users monthly and 500 million users per day. Facebook is an older platform and has more users of up to 2,375 million per month.

In terms of reach, Facebook wins the number of users and visibility, but Instagram is in its growing and development process too.   

2.    Engagement

“It doesn’t matter, if you have reached the targeted audience, what matters is the involvement of users with your product. You will need to be very much precise and accurate with your content in order to hit the user-engagement rate high.” – Mrs. Tori Tukker, a Creative Content Creator from Best Assignment Writers UK

Engagement means how many active users are uploading data on the web.

On Instagram, daily 95 million photos and videos are shared, which makes over 4.2 billion likes in a day.

Facebook does not have as much engagement as Instagram, but it generates the second-highest number of interaction with brands.


In terms of likes, Instagram stands high among the crowd. In spite of fewer reaches, it gains much higher likes than Facebook. If you need to work on the reaches, Instagram is a better option for a startup for the popularity you need to gain on first hand. 

To reach a higher audience, you need an in-depth guide to winning on social media for business, which will help you in reaching the right audience through the right platform.

Which One Is Better For Visibility?

Facebook wins because of more active users, but it’s not about quantity but about quality. Why I would go on reaching a large number of audience who are not interested in what I offer. Instead, I would prefer to reach the right small amount of audience. On Facebook posts, friends, family, and videos are ranked higher, but text ranks lower. While on Instagram, the relevant post as per user’s demands are ranked higher, and the direct share option makes it more visible to people sharing the image or video. 

This explains that Instagram is better for visibility in the news feed because Facebook shows a post related to the “friends list”.

Which One Distributes Information?

In terms of the distribution of information, Instagram restricts to one link in bio, and users cannot share links in the picture’s captions. However, Facebook allows users to share as many links and promote blog posts. This effects the full use of advantages we can take from Facebook because it provides multiple link sharing as it helps in reaching a broader audience. So if you want to let the world know about your blog post, Facebook is a better option.

Whose Stories Are Better?

Facebook created its stories option in 2016, which surprised us a bit. To draw forward, more than 5 million people are hooked to Facebook stories now.

Still, Instagram wins in the story sharing because comparing Facebook feed and Facebook stories, and they are murky and dull. While Instagram stories are bright and glowing, and because the stories option on such a platform was created by Instagram first after Snapchat, it gained more popularity. Facebook introduced it to cope up with Instagram; that’s why it doesn’t have much familiarity.

Which One Of Them Is Mobile-Friendly?

Facebook has come a long way, but Instagram is more mobile-friendly because it has an advanced content type. It shows relevant content while Facebook connects more with personal relations rather than focusing on content. Additionally, Instagram has a direct messaging network, and Facebook doesn’t. On Instagram, you have a DM option while for Facebook, a different app “Messenger” is required.

Which One Is Better For Branding?

From a marketing standpoint, Facebook makes a lot of changes in its feed that make it difficult for us. On the other hand, Instagram barely changes the designs and options in its feed. The changes lead to a problematic understanding of the website.  Moreover, Facebook has become an old tool, while Instagram is new in the market. 

To gain more audience, you need to look into the ways of getting famous on social media platforms that will help you in getting higher reaches. Learn ideas from around Google because your popularity matters more. Adding hashtags on Instagram helps in reaches while on Facebook, irrelevant posts are available mostly. 

Which One Is Better For Connectivity?

Instagram has built-in messaging, while Facebook has a different app named “Messenger” for connecting via messages which makes Instagram win in the matter of connectivity. Facebook is more about refreshing yourself in free time, and Instagram is a media-savvy mean of communication. It is used for business, reaches, and popularity, whereas Facebook is for leisure activities rather than focusing on business. So you can connect with your customers well on Instagram.

Which One Has Better Vibes?

As far as these are concerned, both are different platforms because Instagram is about sophisticated and positive reaches while Facebook is about “laugh and make others laugh”. The content that can be among connected humans should be on Facebook and Instagram wins in terms of marketing strategies. Try using Instagram if your goal is to reach the right audience and not about quantity. However, if you believe quantity matters more than quality, Facebook will serve as a better means.

Mode Of Advertisement

Facebook and Instagram ads are sponsored posts shown on newsfeed either in the form of text, images, or videos. For the advertisement, you can reach out to both platforms because they provide a lot of advantages together.

You can connect on both the platforms and better understand which one is running better for the promotion of the product.

Right Template: 

You just need to select the right objective for your ad and both the platform will choose the right template for you. 

To make a mark, you need to add and play with different features, not just the right platform, but the right showcasing of your brands takes the marketing like a storm. For this, you can use colors for effective marketing and branding strategies or add hashtags to take it like a pro. There are several tricks to use on both the platform for higher reaches. Using all the hacks, you can build up an amazing business in no time. 

Marketing Effectiveness

In terms of marketing, it is necessary to look into the benefits of each platform and evaluate which one is better for marketing revenue? Besides this understand the social media marketing strategies that will rule, so that your content has better chances to attract. 

It is about discovery and observation. The marketing reaches to everyone around rather than known ones. It is better for direct marketing because it spreads awareness and engages with the customer. It has a majority of younger users. Instagram marketing trends will help you look into the features you need to add in your own page to make it worth eye-captivating. 

It is more about connecting with known ones. It’s about personal interaction and has more of older age user. It does not allow direct sharing, and that is one of its drawbacks for marketing. 


Choosing your platform depends on what you are looking for. The demands and limitations of the product and marketing determine the best platform. The above-given information shows that Instagram works well in promoting a product and for social media marketing.

Besides the advantages, Facebook is an old-school thing, and Instagram is gaining its users day by day, which means it will become one of the leading social media channels in the future years. In order to gain the right audience, Instagram wins in competition with Facebook because Facebook is all about leisure activities, connecting with friends, chit-chats, and the refreshing use of time, whereas Instagram is used for business launches, brand development to gain a larger audience. Fill your page with colors and catchy slogans, and you are good to go to take your business like a storm. 

Author Bio:  Gloria Kopp works as a Marketing Manager at Dissertation Proposal Help. She is a mother of two kids who is living her dream life by the appropriate use of opportunities laid before her.