The COVID-19 pandemic precipitated many changes across industries. One of the most pronounced shifts during the global health crisis is the migration to the digital realm by customers and businesses. Individuals needed a way to stay safe and minimize the likelihood of contracting the disease without compromising regular activities. Read more about Geometry Dash Mod Apk.
Because of this, many resorted to online means of searching for and acquiring goods and services. Since more consumers are flocking the internet for these endeavors, businesses are prompted to adjust swiftly in order to maximize their chances of attracting new prospects and leading them to conversion.
Consequently, many boosted their digital marketing efforts, investing in campaigns that leverage the internet like Search Engine Marketing or SEM. This technique uses paid advertisements on search engine results pages (SERPs) to amplify a business’s website. In 2021, marketers witnessed better automation features and artificial intelligence (AI) optimizations in popular platforms like Google Ads.
Other trends also emerged in SEM, such as the increased use of video and mobile advertising. Video content has become a great part of modern consumers’ buying journey, making them more effective in producing more clicks, engagements, and impressions compared to text ads. In addition, more people now prefer to use mobile devices when visiting websites because of their convenience.
When businesses decide to get on-trend with these new SEM strategies, they can hire a reliable internet outsourcing company to take care of their campaign. Many outsource digital marketing agency because it is more practical than building an internal team. This option gives enterprises access to professional digital marketing services without sacrificing too much time and money.
With a capable external team, companies can leverage the benefits of search engine marketing, staying updated with the latest practices in the industry.
See this infographic provided by Digital Marketing Philippines that highlights its mid-year report on the search engine marketing trends that boomed in 2021 to learn more.