Top 25 SEO Company Myths Everyone Should Know

Myth # 1: Only the rings matter

Many ebooks and other resources used by business owners pay great attention to the need to be at the top of search results, be it on Google Search, other search engines, or even places like social media. Social media But according to the survey, it is often found that people view different results and scroll down the page. For example, being at the top of the second page can be good for traffic. Additionally, search rankings are just one piece of the puzzle. Google is currently posting other search results on the page, such as social recommendations and local search results, which means there are many more options open. To you, and first, not as important as it used to be

Myth 2: you can do SEO without outside help

SEO means following a set of techniques and steps to increase the chances that web users will visit your site. It’s true that anyone can learn these techniques, and if you own a website and want to do your own SEO, you can take the time to learn and apply them, but SEO can be complex and cover many areas. Such as online marketing, coding, technical aspects, and public relations skills. Most business owners don’t have everything to do good SEO, that’s why there are so many agencies out there that help. Ordinary IT workers or online marks are often not enough if you want really good results.

Myth 3: META tags are very important

Back in the day, every page on your site needed a META tag to rank well. These are small pieces of code that will give Google a list of keywords and descriptions. Search engines rely on that to find out what your website is about. Now, however, these won’t affect your rank at all, neither Google SEO company nor Bing care about META tags in site indexing. However, they were not in vain. For example, your description tag is the text that usually appears next to the links shown in search results, so it’s still a useful part of the action.

Myth # 4: domain names with many keywords are ranked higher

It used to be a case where the URLs you use are very important. Google takes domain names a lot, and if you get a name with your keywords in it, you will benefit greatly from other sites. Buying a domain name for a lot of money in the late 90s, but now the indexing process will only look at the actual content of your web pages, not the domain name. The name is still important because people will still be able to see it. But it won’t make you rank higher.

Myth 5: You have to submit your site to Google or any other search engine

All search engines have a URL submission form that allows you to submit your site to Google and more. In fact, they still do. But that process is not necessary. The crawlers currently used by these tools are so complex that new sites can be found within days or hours. The only time you have to worry about your site submissions is if it is not automatically indexed after a few days for some reason.

Myth # 6: submitting a sitemap will improve your rankings

Google has a webmaster interface and from there you can submit a sitemap, which is an XML file with links to every page on your site. Some site owners take time to submit their files every time they change. But not necessary Submitting a sitemap does not change your ranking, all you have to do is add a page that may not have been indexed yet. If your site is normal and has links to every page, it’s not necessary.

Myth # 7: SEO has nothing to do with social media

Before the advent of Facebook and Twitter, SEO was the only technique for gaining organic traffic. But nowadays, social media is everywhere, and the line between the two is rapidly blurring. While some marketers still view SEO and social media as different beasts. But the truth is that they are closely linked. For example, Google now puts its own social network, Google Plus, in search results. If you can find enough influential people to talk about your product and link to your site, their recommendations will appear in a Google search whenever their friends do. This has a significant effect on SEO. On the other hand, Facebook has started searching as well, recently released its Open Graph tool, which searches by friends and interests. Hence, the two domains are becoming more and more closely linked to each other.

Myth # 8: Google doesn’t read CSS files

Google bots used to be traditional and only saw the text, which is why so many people care about the text portion of their website. But now that the engine is very advanced and reads JavaScript, CSS, and more, the crawler can tell for sure if your site’s presentation is interesting to users or not. For example, if someone is searching on a mobile device and you don’t have a mobile version on your site, you might be missing something.

Myth # 9: You have to update your home page all the time

Some people think that continually updating the content on the homepage will increase the ranking, or that the ranking will go down. In most cases, this is not the case, since if you have a sales page featuring a product, there is no reason to update it unless some product changes are made and Google expects it.

Myth # 10: The H1 header is worth more than the rest of your message

Google and other search engines see the structure of your web page. But you should realize that many websites have very different structures. As a result, no tag is more valuable than the others. The H1 tag is just a header that corresponds to the CSS list, so users can see your page in a unique way, it won’t make Google rank your page. It’s different if you use the H2 tag instead, or if your keyword is mostly text and not in a specific CSS tag.

Myth # 11: linking to top websites will improve your rankings

Some sites try to link to other high authority sites to improve their ranking. But that doesn’t help at all. Google uses PageRank to decide how your site will rank, and its algorithms depend on how useful your site is to others and hence it looks. Only the number of other people are linking to you. Whether you are linking to it is not important. Otherwise, any site can easily rise to the top simply by linking to millions of sites, which is not the case.

Myth # 12: using automated SEO methods is always spam

Many people use automated SEO methods that are out of spam areas. Many companies have very large sites and use automated scripts for many SEO purposes. Whether or not spam-like methods are based on results, not an automated method.

Myth # 13: PageRank is the only factor that matters

The algorithm that Google uses to rank a site is PageRank, which determines how useful a site is to others. But the results also get hints from hundreds of other inputs based on what Google says. Some of these items are easy to see, such as getting others to recommend your site on Google Plus. But the only PageRank was important, the company remained closed regarding the number of transactions and the importance of each. But obviously, there is more to PageRank.However, it is still widely believed that PageRank is the most important factor and that PR1 pages are always better than PR3 pages.

Myth # 15: title tags are hidden from search engines

Most of what Google sees on your site is the text that is visible to the user, such as what is displayed on the screen and in a web browser. Therefore, it is easy to think that the title will not be chosen. However, your title is very important to SEO because that is the text that appears on the link that people will click on. Google is not just used to improve your rankings. But people will see it when they click on your site.

Myth # 16: Usability doesn’t affect SEO

The whole point of SEO is to drive more visitors and keep people on your site to keep them entertained or to buy your products and services. As such, SEO comes with usability. A lot of work as it will make a difference whether or not someone has been on your site for a long time. If your site is difficult to use or navigate, it is very easy for users to jump to the next search result. Search engines themselves will look at patterns and usage as well. If your site is difficult for your audience to navigate, the crawler will also be difficult, and bad usage can definitely affect your rankings.

Myth # 17: The.edu en.gov backlink is the best

It is true that the website. Most edu and .gov are well rated and in high powers, as they are usually well maintained and free of spam. However, this is just a byproduct of maintenance. But cannot guarantee The simple fact that they have domains that end in in.gov or .edu don’t help with ranking at all. If you have backlinks on any of these sites, it is only as good as their capabilities, you get nothing for the fact that they are educational or government sites. Posting a backlink to an obscure site is of no more use than posting to an obscure blog.

Myth # 18: SEO depends on the number of links the site has

Believing that the success of an SEO campaign is to have as many backlinks as possible is a misconception of how rankings work. Any ranking algorithm, be it Google, Bing, Facebook, etc. will rank a website based on a number of factors. To be successful in SEO, you have to deal with all of these factors and the presence of a large number of links. It’s just the tip of the puzzle. Plus, each link has its own quality value. Oftentimes, a single link from popular news sites mentioning your product is more valuable than spamming hundreds of links to unknown blogging sites.

Myth # 19: backlinks are more important than content

SEO often takes time and money, which is why you think you can do whatever you can in every aspect of online marketing. You have to make decisions often, and some people may be tempted to focus on link building rather than content. However, the goal of SEO is to increase the traffic of your site. Quality is very important, not just quantity. Lack of good content means that your site is worthless to anyone and hence loses any benefit that additional links provide you very quickly. In fact, the most useful backlinks are often not the ones that you have direct access to. Be the reviews of celebrities on your niche news site, and anyone who is already an authority figure that talks about your product. With good content, those links can come naturally with just publicity or word of mouth. But a lot of backlinks on a low-ranking blog won’t help you much, and the rankings you get from them won’t last long if those sites clean them up. Focus on your audience and try to know who you are writing to. Producing good content will help your site grow in the long run.

Myth # 20: Paid links will get you banned from Google

There are many ways to get links, and some come with some form of payment. But not all paid links are bad, depending on the payment method. For example, many sites, including Google, serve ads. You can buy ads on Adword, you can go to other ad networks and many sites serve their own ads. While some people don’t give you a rating, others do, and these are completely legal. Paying for a website that is suitable for your niche to have links in strategic points may not get you banned. But you should remember that there is a way to do it. Buying lots of low-quality links is one of the best ways to get your site out of the index.

Myth # 21: good content is what you want

Just like building a lot of links won’t help you get long traffic, having good content and nothing else isn’t enough either. Most people agree that good content is the cornerstone of a successful website. By posting posts that are interesting and beneficial to your visitors, you can make them want to visit your site and stay there for a long time. However, just building it was not disclosed. Even a very good website has to do SEO to attract more visitors. Branding is very important to any site and getting your brand known through SEO is the only way you can keep an eye on that content. Your articles and posts need to be matched with good inbound signals and this includes several general SEO methods that help you rank in search engines so people can find your content.

Myth # 22: Google is seriously penalizing some websites

Anyone who has worked in SEO for some time will be surprised to see a strange drop in their rankings. It may seem like you’ve done nothing wrong, you’ve increased all your marketing efforts, but Google decided to rank you lower. It can be easy to think that your site has been penalized in one way or another. But this is usually not the case. Google explicitly states that it will penalize sites that violate the terms of use by taking unethical means, such as spamming users. In most cases, the problem lies elsewhere. One possible reason could be something other sites do and not you. For example, your competitor might receive a lot of links as they appear on popular TV shows. Another reason is that Google has changed some internal algorithms, which happens quite often and can be disastrous for some sites. Many people remember the Panda update that changed the rankings of millions of websites. Unfortunately, in these cases, it can be very difficult to find and fix the root cause, and you may have to work harder on SEO to get you ranked back. Resist the temptation to use spam methods or blame Google for this.

Myth 23: Google AdWords gives you the privilege

AdWords is a very useful program from Google that allows you to place ads on other sites to advertise your own ads. It should be a part of every online marketing campaign. However, AdWords by itself will not improve your rank. Some people think that because the company pays Google they will offer a more special treatment in organic search. But that’s not the case. On the organic search page, you can easily see organic search results separated from your paid ads.PPC advertising campaigns help you rank in terms that you can see on the ad side of the page. But it will not affect your rank in general in any way.

Myth # 24: SEO can only be done once

Many sites make this mistake. If the site is new and just built, the owner will invest some in SEO and think everything is done. But just like real-world marketing, SEO is not something you can do once and forget. Rather, it is an ongoing process that must be performed over a long period of time, often over the lifespan of the site. Since the web is not an encyclopedia, writing is an ever-changing medium. New competitors appear, search engines change algorithms, new marketing opportunities appear, and links that used to be good may be old and no longer important. By constantly monitoring your SEO efforts, you can be sure that your rank won’t drop, and you can focus on new techniques that may prove to work better.

Myth # 25: SEO companies can guarantee results

This is a common excuse. But it’s totally false that some marketing companies like to. They claim that by using their methods, your results will be guaranteed. But the truth is, no one can argue that either method is foolproof, for the same reason that SEO is not something you do once and then forget. Everything has changed online and you never know when things that worked well in the past will stop working. Some strategies are clearly better than others, but they are not guaranteed. And if there is a magic way to get a high position, you can bet it will leak at some point, and then everyone will use the same strategy, making it worthless.

 

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