Techniques for better page experience according to Google Algorithm

Whenever Google updates its algorithm, it may affect almost every business type, some in good and some in a bad way. But this time, Google’s new algorithm, ‘Page Experience,’ is going to affect everyone. Because this update is going to target your web pages. So, today we will tell you what page experience is and how it will affect your website ranking? We will also discuss some SEO Services and techniques that may help you prepare in advance. 

What is Page Experience?

Google’s new algorithm, ‘Page Experience,’ was supposed to launch in May in 2021, but now its launch date is pushed further in August. But, what is Page Experience, and why is it buzzing these days. Page experience is the new Google update that will help measure the aspects of user-friendliness of pages. It will help to measure how a user perceives a web page and his interaction on various pages. 

Like other ranking factors in SEO Services, Page experience has now become an important ranking factor too. Its primary goal is to enhance the user experience. Before this update, google already used mobile-first indexing to improve the mobile-friendliness for the websites, and now this update is lined up. It shows that Google gives priority to mobile friendliness and focuses on providing the best user experience on your devices. 

Google has also launched Core Web Vital metrics with other search signals to measure Page Experience. So let’s discuss the techniques which you can use for a better page experience. 

Techniques to Enhance Better Page Experience

  • Focus on Mobile Friendliness

We all know how much people rely on their mobile phones for various purposes, and internet surfing is on top. People are now becoming smarter with their smartphones, and they are not using big screens, laptops, and desktops for internet surfing. So, we have to update our strategies to reach a larger audience. 

There are many factors Google considers to rank our website, and mobile-friendliness is one of them. Websites that are already mobile-optimized rank better and offer the best user experience to their visitors. 

It goes the same when we talk about page experience. Page experience measures how friendly your web pages are with other devices and how people perceive your website on their mobile phones. 

Unnecessary complexity, slow loading site, lack of information, unnecessary pop-ups are some factors that may affect user experience. Avoid those factors and update your web pages for mobile devices if you want to survive after this google new algorithm. Mobile-friendly tests are the best way to begin with. Check whether your website is responsive and has a good loading speed. And if not, then start improving it from your end or let an SEO expert do this for you.   

  • Optimize Page Speed

Optimizing page speed is an important factor that you need to consider if you want to give the best user experience to your customers. Page speed is the average loading time of a particular page, it’s an essential ranking factor in SEO. A page with fast loading speed can easily get top rank compared to slow loading pages or sites. 

Why do people love fast-loading web pages? Your page speed tells lots of things about your business. It shows how much you care about your customer’s time and value their needs. Fast loading speed websites or web pages make the first impression of your business and build trust among your customers. It also reduces website bounce rate. So, be prepared in advance before google updates its algorithm and serves your customer’s with the best page experience. 

  • Fix Broken links

Other page issues, including broken links, problematic landing pages, redirects, etc., can be harmful to your web page. It can lead to a bad page experience and can drive your website traffic towards your competitors. To avoid these pitfalls, regular analysis is crucial. Find those broken links, redirects, and gutters on your website and fix them with the right links. You can use google analytics to find broken links, replace them with the right ones and track the changes. It will help speed up your web pages and give the best user experience without any errors. 

  • Add Call-to-Action

Marketers include a call-to-action button on their websites to get more involvement from users. Adding CTA gives users more options to browse and go deeper into your website. CTA encourages people to take actions that automatically increase user engagement and help them to find what they are looking for. You can add signup options for newsletters, blog posts, notifications, pop-ups to future deals, add to cart, Read more, Buy Now, etc., on your webpage. This is the best strategy to improve your page user experience. 

Things to Avoid: 

Above we have listed some strategies to make your page more user friendly, now we will tell you the things that you need to avoid to improve your page user experience:

  • Don’t fill your web page with lots of content
  • Avoid using lots of keywords in one single page
  • Avoid using unnecessary pop-ups
  • Don’t make multiple copies of the same page. 
  • Don’t use the same meta tags for different pages.