The Importance of Using Flexible Packaging to Boost Efficiency and Maximize Profit

Reducing the time and cost per unit to produce and get your products to retailers’ shelves can be a determining factor in your company’s success. Your product-packaging process, however, is more than a matter of production cost, it can also be a significant factor in your marketing.

Packaging helps sell your product by attracting shoppers’ attention. Your packaging design can be the determining factor in appealing to a first-time purchaser’s needs. It also helps establish brand recognition. The vital competitive benefits of increased production efficiency and greater retail visibility have convinced a growing number of companies to include flexible packaging in their success strategy.

Cost Efficient and Eco Friendly

Flexible packaging reduces your production costs because it uses less material. You also save money that could otherwise be lost through product damage. The strong and durable films used for flexible packaging, such as those typically found in custom frozen food packaging, create a secure and tamper-proof enclosure. Your products are better protected both in the store and during transit. Shipping costs are also reduced when products take up much smaller footprints.

Flexible packaging requires less from the environment than traditional materials. Recyclable packaging films are available and fewer greenhouse gases are created during the production process. Your company’s promotion of sustainability and eco-friendly materials contributes to its positive image.

You can take customers out of the recycling chain by using PCR materials in your packaging. Post-Consumer Recycled materials meet sustainability goals because they’ve already been through the recycling process. There’s no need for consumers to bring empty PCR packaging to local recycling centers or compost sites.

Light Weight

Products that weigh less cost less to ship and take up smaller amounts of storage and shelf space, especially when compared to traditional packaging such as glass jars. Lighter Items can also be easier to pack for shipping, which can enable them to better withstand potential in-transit damage.

Customers appreciate products that weigh less, especially when they take them outside of the home. Items such as snack packs, trail mixes and protein bars are all popular “take-anywhere” products that benefit from lightweight flexible packaging. They’re also easy to open and reseal, which provides customers with an additional convenience factor.

Safer and Efficient Distribution

Food product safety is an obvious and essential consideration. It accounts for the increasing demand for flexible packaging. Because airtight packaging protects against moisture, sunlight and other environmental factors, it’s an attractive option for increasing the shelf life and safety of perishable food products. Increased shelf life and smaller product footprints also lead to a more efficient distribution process. Retailers find that your products take up less shelf space and are easier for store employees to restock as needed.

There is a wide range of flexible packaging approaches that can suit virtually any consumer product and marketing campaign. Custom sachet packaging services, for example, are growing in demand. It’s an option that provides attractive features such as single-serve trial purchases, daily-dose vitamin contents and take-along travel ease. Contact a quality flexible packaging company and learn about the many ways you can meet your unique product and customer needs.