Using WordPress Vs. Shopify To Build Your Brand Through Content Marketing

Selection of a brand to build it in the right way is easy, but choosing the best platform for your branding becomes quite challenging at times. This happens because we are unsure how we want to take our brand forward, what aspects we want, what type of content we should produce, and the result. So, every brand has a different kind of strategic set on which they want to build their brand. 

Moreover, content plays a key role in promoting your brand on any platform, whether it is WordPress or Shopify. But the selection of platforms today also becomes a challenge because there are so many different platforms to choose from. But your task becomes easy when you have to promote your eCommerce store, as you have two great options WordPress and Shopify. 

Both WordPress and Shopify are great for an eCommerce store, as content sharing is quite good for both of them. Moreover, your platform selection between WordPress and Shopify depends on what type of content you plan to promote for your eCommerce store. Researches have also shown that eCommerce websites have taken a huge leap over the years. 

Let’s go through an overview of Shopify and WordPress-

  • SHOPIFY

Shopify has grown as one of the best eCommerce websites, which has made it popular. It allows you to choose from a variety of templates that are available over this platform. Users are supposed to pay a monthly fee, which is involved in keeping your website active. Shopify competitors also allow its merchants to ship their products with nice service solutions.

  • WORDPRESS

WordPress is no less than Shopify, as it is covering almost 30% of all websites today over the internet. This platform also provides diverse templates, plugins be it paid or free, which makes it one of the best eCommerce platforms for all business owners. It also has features related to content creation as well as the promotion of those content. It also allows business owners to practice simple edit over their websites on their own. 

If we compare Shopify and WordPress eCommerce stores on the basis of their flexibility, then both of them have the same ease. It’s just that WordPress requires an initial setup, whereas Shopify is an out-of-the-box solution. Moreover, Shopify has some benefits which can’t be ignored for an eCommerce website. It is also user-friendly, as you don’t require any kind of coding while making a page over the same. But if you want to make any sort of significant changes to your website, you will require a developer to help you through your problems. But one of the most important aspects to keep in mind while using Shopify as your eCommerce site is that this is not your platform if you can’t sell your product in certain states or to people under 18 years. 

If we talk about WordPress, it requires more technical knowledge to set them up, so it becomes intimidating. But hiring a website developer as well as a designer is still the right choice for you to make your business outshine. 

Let’s check upon the features of Shopify and WordPress to get in-depth knowledge about the same-

  • SHOPIFY
  1. The products which are sold do not have a fixed number defined to them with a reasonable price range. 
  2. On Shopify, marketing, shipping, inventory, and analytical features are all there from beforehand. Shopify app store is filled with more advanced versions of their tools. 
  3. There is a feature of multi-channel integration over Shopify. Moreover, it allows selling over huge brands like Amazon and Facebook. 
  4. It sends an automated message to people who have surfed your website and added something to the cart but forgot to buy or at the process of execution for purchasing the same. 
  • WORDPRESS
  1. The developers have the right to customize their store according to their wants and needs, be it the same pricing structure.
  2. It works with unlimited product types, like physical and digital. 
  3. The WooCommerce feature of WordPress helps you get reviews, which is beneficial for your brand as there will be more purchases happening through the same. 
  4. To keep your stock level synced, there will be inventory management, even if you are selling your product in person or online, or be it both. 

What type of users are targeted over Shopify and WordPress?

In the case of Shopify competitors, it’ll be fair to say that it comprises users who lack web development skills and a budget for hiring someone who can build a store. Whereas WordPress is used by those who want web designs, users who have web developers’ skills, and users who have the budget to hire a developer for making their content strategy a success. 

In talking through all these, how can we forget about SEO? So, back-end SEO can easily be implemented over Shopify when it comes to the SEO part, but WordPress is better for content marketing with SEO. Moreover, it also has maximum plugins, SEO tools, and integrations for SEO. It is also said that Shopify today is leading, but it’s not sure if it will continue for a long time. 

Let’s see how many people are using Shopify and WordPress today!

It is a well-known fact that before we select a platform for our eCommerce website, we need to do in-depth research of the platform we choose in terms of the traffic it can generate and how much popularity it has. It is also important to know if the platform you are selecting has a large user base. 

Cost of Shopify

The cost of Shopify is based on certain value-added features it provides, along with some other functionalities. Although the base tier is $29/month, which is good for the ones who have recently started with their business, there are chances that retailers will feel they need some more extra services for their eCommerce website. This is the time when people start finding Shopify expensive and going out of budget. The advance tier of Shopify is $299 per month, so if a brand finds their business to reach somewhere around this figure, you can invest in this platform. 

Cost of WordPress

While calculating the cost of this platform with plugins like WooCommerce, the pricing range becomes quite complex. Startup costs are mostly high, but the yearly costs are manageable. As it is known that WordPress can be used for free, but it’s not completely free, as you will need to pay for the plugins which are not so costly to use. In brief, you can launch your store with nothing in hand and stick to the price of your hosting fees, along with the card transition and shipping costs. 

After understanding these features, one can decide how to use their content for marketing their eCommerce websites. It is crucial to understand your key points in content marketing for managing your eCommerce websites, be it Shopify or WordPress. 

If there has to be a verdict over which is better among the two platforms, then it solely depends upon the goal you want to achieve with your eCommerce website within a due course of time. It also depends upon the short and long-term budget, where Shopify and WordPress have their own advantages.