With the unforeseen emergence of the global pandemic, live physical events either got postponed or got canceled completely. In no time, the demand for virtual event technology skyrocketed.
Virtual event platforms came into prominence and enabled organizers to host their events digitally with the help of comprehensive features. It soon became clear, virtual events are the future of the event industry. Organizers around the world leveraged virtual event technology to keep their events going. The event industry quickly adopted the virtual event trends and transformed all the live physical events into virtual space.
As the demand for virtual events upsurge rapidly, the necessity of having more resources in the market to host digital events became significant. Virtual event platforms comprising robust engagement and networking features that closely simulate the experiences of live physical events and offer real-time event data became the top priority of organizers. Today, the market is flooded with ample options. Selecting the best platform or software entirely depends on event requirements.
Right from hosting virtual meetings, conferences, town halls, AGMs to virtual trade shows, expo, exhibitions to virtual job fairs, product launches, or any other type of event, a comprehensive virtual event platform or software lets you host all.
The pandemic has resulted in the restriction of in-person gatherings and events for nearly 2 years now. During the course of time, virtual events became the mainstream that enabled organizations to host day-to-day meetings virtually. Whereas large-scale events like musical concerts, real-estate expos, trade shows as well as important industry events like AGMs are organized virtually. Virtual events have captured the center stage that is likely to continue beyond the pandemic as well. Undeniably, virtual events are the future that is here to stay.
In this article, we have listed 5 key virtual event goals that planners need to focus on to derive optimal results. Let’s get started!
Virtual Event Goals Event Planners Must Focus on:
1. Make your event reach an extended audience
Unlike physical events, virtual events do not have any barrier of geographical restriction. Attendees located in any part of the world can be part of your virtual event right from their home comforts. To make your event reach maximum attendees, leveraging the right promotion channels is a must. Ensure you promote your event prior to the actual day of the event. Make sure your target potential attendees are well aware of your event to ensure maximum attendance. Leverage the power of social channels like Facebook, Instagram, etc. to promote your upcoming event. As a majority of the population is available on social media, promoting events on the social channel is likely to reach the right audiences. Additionally, you can also utilize the old email marketing promotion technique. It will never be out of trend to reach a desired set of attendees.
Secondly, if you are targeting global attendees, you need to keep the time zone in mind while selecting the date and time of the event. Do some research and brainstorming before selecting the event date. Ensure your event does not clash with any competitor events or any holidays. It will significantly affect attendance at the event. Go with a time that is suitable for maximum attendees to ensure maximum attendance at the event. If your event reaches a wider segment of diverse attendees, the chances of generating qualified leads get just doubled up.
2. Work on improvising attendee engagements at the event
As attendees attend virtual events via screen right from their home comforts, the chances of getting distracted are relatively high. In physical events, attendees are surrounded by other attendees and get fully immersed in the event experiences. But, engaging virtual attendees and holding their attention for a long time is quite challenging. This results in making it essential for planners to focus upon attendee engagement while planning their virtual events.
How you will interact and engage with your attendees during virtual events should be the topmost concern of event planners. If your attendees are engaged with your event there are relatively higher chances of converting qualified leads. Additionally, working upon event engagements helps your attendees to have meaningful connections with stakeholders, exhibitors, or sponsors.
A recent survey report states that engagement remains the challenge in 80% of virtual events. Leverage platforms that offer engagement tools such as live polls, ask a question feature during sessions, AR/VR games, digital certificates, emoticon integration, and much more to keep attendees engaged. By leveraging platforms that offer engagement tools, you gain an upper hand and open the door for more engagements at the virtual event.
3. Select the right platform that encompasses all functionality
A platform that offers all the functionality to host a seamless virtual event, should be your first pick. Many organizers use varied technologies to organize their virtual events. Sometimes, it results in delivering unsatisfactory results and not match up to the expectation of attendees or stakeholders. Thus resulting in making your event fall flat on the surface.
Additionally, each feature or plugin will have different delivery methods. This can result in scouring your event revenues if your stakeholders or exhibitors do not seek value in your virtual event.
Having a virtual event platform that comprises all the necessary features right from registration, customization, networking, engagement, data analytics, and much more should be the first choice of the event planner to deliver seamless event experiences.
4. Deliver value to Shareholders/Stakeholders
Your shareholders, exhibitors, or sponsors define the budget for your virtual event. The event organizer must focus on delivering value to their stakeholders. Offering value to stakeholders is not always an easy task. Event planners must focus on delivering value to their stakeholders. Enable one-on-one and group meetings between buyers and exhibitors to foster meaningful connections and deliver optimal results. It results in boosting event traffic, generating more qualified leads, capturing more information, and so on.
5. Generate substantial ROI from virtual events
The major goal of virtual event organizers is to capture and measure substantial ROI. It is a significant aspect for exhibitors and shareholders. With the reduced budgets during the pandemic, it becomes even more important for planners to focus upon whether the event is generating positive or substantial ROI or not. If the event will deliver value to sponsors and stakeholders, it will result in increasing investors for the upcoming virtual events.
Wrapping It Up
With the onset of the pandemic, a paradigm shift in the event patterns has been noted. The event industry was quick to adopt new ways of hosting events and deliver life-like event experiences to global attendees. However, virtual event technology came into a trend than ever before. In the above-mentioned article, we have listed 5 key virtual event goals that organizers or event planners must keep in mind to reap maximum benefit out of virtual events.