What to do with old blog posts?

Old posts from the blog are a resource impossible to forget. Because a constant update of your online diary can indeed be a decisive parameter for obtaining good results in terms of optimization SEO Search Engine Optimization. Public loyalty is in the hands of updates, but not only. Because dated content is always reachable by your audience.

The search engine has indexed the work and returns the results as people perform certain searches. This is the concept of inbound marketing: being found when people need you. How to use blog posts in these cases?

The Topic Of This Post

  • 1 Update and improve old content
  • 2 Checks to always do on old content
  • 3 Bring new visits to the refreshed content
  • 4 Delete unnecessary content
  • 5 What do you do with old content?

Update and improve old content

The first rule for reusing blog posts: find out what can be improved and adjust the work done to get the best result. Which can often be divided into different solutions based on the state of what you have published in the past. 

Simple upgrade

Content doesn’t have to be rewritten for improvement. Often it is enough to modify some data evolved or to change an image of a screenshot that is no longer useful. Maybe you can remove outdated data to add superior, better sources.

Enter useful information

Sometimes an article is still valid. Except that there is some news to be addressed, which may not have been present at the time you wrote the content. Then you can insert the necessary paragraphs to make everything updated and in line with the needs of the reader (and Google).

Completely rewrite the post

This is a good activity for giving vigor and strength to the blog structure. Maybe what you wrote a year ago completely ignores a series of essential principles for grasping a topic. With all its correlations. It used to be like this: an article to capture research.

Today it is convenient to make sure that a single content that intercepts a large number of query and this can be a good key to reviewing old blog posts.

Before intervening, always check the positions already achieved over time and intervene so as not to lose sight of the objectives achieved. Then work on :

  • Text rewriting.
  • Meta tag optimization.
  • Inserting new images.
  • Internal links improvement.
  • Add any sources.

At the base is the positive transformation of what no longer has strength. In addition to considering the placements obtained, you must analyze the visits that come from staff and referrals. To learn more about this topic, I suggest you read the article published by Jacopo Matteuzzi on the Semrush blog.

Checks to always do on old content

Regardless of the type of update, remember to check a series of steps that are part of the good health of the web page. First step: use Google’s Pagespeed Insight.

This is useful and necessary to make sure there are no specific loading problems: a quick page is a resource for the public and appreciated by the search engine.

Check the links to verify the goodness of the links. Also, you can take a look at the accessibility issues. How? Use  wave.webaim.org, a tool dedicated to just this purpose: identify missing alt tags in photos, headers that do not respect hierarchies, and more.

Bring new visits on refreshed content

Well, the time has come to bring a few clicks to this page. Over the months you have gained new readers who may not have read what you wrote in the past. What better time to bring up the improved or even rewritten article? Here’s what to do:

  • Share it on personal and official social networks.
  • Send any signals to notification systems.
  • Promote the post with a newsletter.

The updates will be read by Google with the passage of the web crawler, THE…which can happen, however, after days. Do you want to speed things up? Go to the Search Console and enter the URL A few minutes and in the SERPs are web pages served to users when …the new snippets appear if you have changed title and meta description tags.

Delete unnecessary content

Many articles are written by accident, without a pattern. While it is true that an editorial calendar does not have to develop solely and exclusively around SEO objectives, you must always pay attention to content written without a purpose. And that becomes useless to the blog economy.

Because they do not receive traffic and links, they do not position themselves in the SERP and the wishes of the public. This happens, above all, when you publish content with a deadline. For example:

  • Press releases of events.
  • Happy Holidays.
  • Internal news and appointments.

Do you know what happens in these cases? There is great attention to the content when it is published. Then, after a few weeks (or maybe days) the post no longer receives visits and no longer ranks for any noteworthy query. The page just becomes a burden to the crawler.

Publish less, structure better

For this, you can consider the possibility of deleting the page. Attention, it is not such a simple action: each element is part of a balance.

And if you don’t have the necessary skills to evaluate it you can (indeed, you must) give the task to a professional SEO: a small investment gives you the possibility to manage Blogs Icon posts and find the right way to get certain publications expressed.

What do you do with old content?

In this article, you will find a series of ideas to update the dated articles of the blog. But above all, you can follow clear directions to manage what you have done in the past.

The basic idea is this: publishing new posts are important, but often you have resources that are not valued. And others that have simply become a burden. What do you do with outdated publications? Do you review them completely? Leave your ideas in the comments.