Who in Their Right Mind Would Invest in SEO???

As more people resort to using digital platforms for their day-to-day activities, it would be strange for a business not to move into the digital space and invest in digital marketing campaigns to reach these people. By implementing online marketing strategies, companies can improve their online presence and remain competitive in the current business landscape.

Search engine optimization (SEO) has become a staple in almost all digital marketing tools. But is SEO worth the money?

Many businesses rely on SEO to improve their website’s ranking on search engine result pages and increase their enterprises’ likelihood to succeed and grow. However, some business owners still have reservations about investing in an SEO online marketing strategy because it can be costly and can take a long time to produce results.

SEO is expensive and requires continuous on-page and off-page optimization efforts. Still, the return on investment for this internet marketing campaign can be much higher than other marketing strategies in most cases.

Search engine optimization is the process of convincing search engines to rank one site higher than others for relevant search terms or keywords. With higher search engine rankings, a business’s website will be more visible to search engine users looking for specific products or services they want to purchase.

The goal for businesses is to get their websites on the first few pages of search engine results, ideally on page one. When people search for goods and services, they are more likely to click on the listings on the first page. Landing on the first page will help a website generate traffic; more high-quality traffic means more sales and revenue for the business.

Besides enabling a website to rank organically or naturally for relevant searches, SEO also helps businesses get ahead of their competitors and achieve long-term success. With prolonged website visibility, companies can build their reputation among customers and generate more leads to help their business grow. This infographic from Landau Consulting discusses the benefits of investing in SEO humorously.