A social media manager has to be a Jake of all Trades. Apart from having expertise in handling social media platforms, social media managers are also required to have multifaceted expertise in various digital marketing avenues. For instance, developing an engaging and search engine-friendly content, carrying out keywords research, and implementing search engine optimization practices.
Search Engine Optimization (SEO) is the building block of every successful social media and internet marketing campaign. Having a depth understanding of SEO helps social media managers and brands in many lucrative ways. It allows the managers to gauge the online consumer’s intent and then tailor a more targeted marketing solicitation.
Customer’s intent and SEO are interlinked concepts. However, if you do not bring these pieces of the puzzle altogether in an accurate way, it may bring about no return on investment. The search engine optimization process begins with the notion— either to sell services and products online or to optimize company and brand websites to attain maximum exposure on the search engine result page. Either way, the main goal of or an SEO-lead social media marketing strategy is to increase user engagement, impressions and of course maximize the rate of conversions for the business.
- Understanding the Keyword Research Process
- SEO Role in Creating Targeted Campaigns
- Engaging Content Creation
- Reach Out to Mobile Users
- Watch Out for Rivals
Understanding the Keyword Research Process
The journey of search engine optimization begins with keyword research. Careful keywords research allows your business to reach out to the right audience organically. The term keyword is pretty much self-explanatory. Keywords are the words and phrases people come to type into search engine browsers against their queries when they look for solutions. There were many tools used for conducting keywords research. Some most frequently used tools for keyword research are Google Keyword Planner and Ahref that allows you to find the money keywords for your brand.
Keyword research can be tricky at times when there is steep competition. That’s why many businesses usually hire SEO Services providers for identifying accurate keywords that bring in more traffic, increased conversions and qualified leads.
SEO Role in Creating Targeted Campaigns
While creating content, posts, and marketing campaigns, keyword research comes in very handy. When keywords of high search volume are placed in the content, it helps driving in more traffic, followers, and sales boost. Thus, social media managers need to know how to reach out to target audiences with keywords of high volume against a product or service.
Since SEO is a non-paid marketing technique, however, if you are running paid campaigns, you would still need to take advantage of the keyword research process.
Engaging Content Creation
The key responsibility of social media managers is to keep the audience engaged and retained them by constantly uploading content and creative posts. Content is the king as they speak, and its effective use can go a long way in the success of every business and brand. Creating engaging content typically includes uniqueness, relevance, and speaking directly to the mind’s audience in a creative way that triggers actions at the users-end. Engaging contents often get viral, increases user engagement, boosts impressions sales too.
Content can of many types, such as a written post containing a piece of information, or visual content such as videos, infographics and pictures.
Reach Out to Mobile Users
These days, everyone accesses social media platforms by their smartphones and tablets. Whether it is Facebook, Instagram, or Twitter, we all have it installed on smartphones. As per recent stats, more than 87% people carryout search on smart phones. From marketing and SEO perspective, website has to be mobile devices friendly as well the content must be fully optimized across all devices. Furthermore, it is essential that the brand or company website loads past enough as it alienate users when the site is not loading quickly. Users usually tend to bounce to other search results on search engine page when your site speed is lethargic,
As social media manager, you have to be mindful of it so that you don’t miss out on this huge market segment. Content that is not only search engine friendly but also devices-friendly is highly important to keep this big pool of audience engaged.
Watch Out For Rivals
As a savvy SEO and social media manager, it is imperative to do competitors’ analysis and sees what they are up to outrank your business or brand. There are so many SEO tools that allow you to analyze your immediate competitor’s position of strengths and weakness, and reconsider your strategy. Being a social media manager, learning about key SEO tools like MOZ and Ahref helps providing you a clear picture of the competitor’s backlinks, and keywords they rank for. Some other widely used software for SEO professional includes:
- Google Analytics
- Google Search Consul
- SEO Profiler
- SEO Workers Analysis Tool
- Woo Rank
As a social media manager and having a sound understanding of SEO best practices as well as the application of SEO tools and software could help devising a promising growth led marketing campaigns.
As a social media manager (SMM), it is important to have in-depth knowledge of search engine optimization and its key role in social media marketing campaigns. Kicking off with a good understanding of keywords research helps social media managers to design more targeted campaigns for sales and creating awareness about a brand, company, services, and products.
Muhammad Irshad is Marketing Executive at FME Extension Dubai— a leading web design and development company in Dubai. Mr. Irshad is passionate about writing guest posts on eCommerce, Digital Marketing, Technology, Entrepreneurship, and Innovation. Feel free to connect on Linkedin.