AliExpress Keyword Research: Find Hidden Gems to Skyrocket Your Sales

Standing out in the vast sea of products on AliExpress can be tough. But there’s a secret weapon many sellers overlook: keyword research. Finding the right keywords is like having a map to buried treasure – it leads you to hidden gems, keywords with high sales potential and low competition. Mastering keyword research can be the key to skyrocketing your sales on AliExpress.

Why Keyword Research Matters

Imagine you’re selling phone cases. You could list your product with a generic title like “Phone Case,” but how many people search for that? By doing keyword research, you can discover that people are actually searching for things like “cute cat phone case,” “heavy duty phone case for iPhone 14,” or “waterproof phone case for hiking.” These are more specific keywords, but with good search volume, meaning more potential customers will find your product.

Finding Hidden Gems with EcomStal’s Free Tool

Here’s where EcomStal’s free AliExpress Keyword Research Tool comes in. It helps you uncover those hidden gem keywords that can make a big difference. Simply enter a broad keyword related to your product and the tool will do the following:

  • Find relevant buying keywords: Get a list of keywords people use to search for similar products on AliExpress.
  • See search volume: This shows how many times people search for a particular keyword each month. Aim for keywords with decent search volume to reach more potential customers.
  • Analyze competition: See how many other products are listed under each keyword. This gives you an idea of how hard it might be to rank for that keyword. Ideally, you want keywords with good search volume but lower competition.
  • Find profitable keywords: The tool shows average price, sales per month, and revenue for each keyword. This can help you identify keywords with good sales potential.

Using the Tool: A Step-by-Step Guide

Let’s walk through a step-by-step example:

  1. Start with a Seed Keyword: This is a broad keyword related to your product. Let’s say you’re selling sports water bottles. Your seed keyword could be “water bottle.”
  2. Enter the Keyword in EcomStal’s Tool: Head over to EcomStal‘s AliExpress Keyword Research Tool and enter your seed keyword.
  3. Analyze the Results: The tool will generate a list of related keywords. Look for keywords with good search volume but lower competition. Here are some things to consider:
    • Search Volume: Aim for keywords with at least a few hundred searches per month. However, the ideal search volume depends on your niche and overall strategy.
    • Competition: Look for keywords with a manageable number of competing products. Ideally, you want to avoid keywords with thousands of competing listings.
    • Average Price and Sales: Keywords with higher average prices and sales per month suggest good sales potential.

Beyond Search Volume: Choosing the Right Keywords

Search volume is important, but it’s not the only factor. Here are some additional tips for choosing the right keywords:

  • Relevance: Make sure the keywords are relevant to your product. Don’t try to rank for keywords that don’t describe your product accurately.
  • Long-Tail Keywords: Consider using long-tail keywords, which are more specific and often have lower competition. For example, instead of “water bottle,” you could target “leakproof insulated water bottle for sports.”
  • Think Like Your Customers: What terms would people use to search for your product? Put yourself in their shoes and brainstorm keywords they might use.

Optimizing Your Listings for Your Chosen Keywords

Once you’ve chosen your keywords, it’s time to optimize your product listings on AliExpress. Here’s how:

  • Product Title: Include your main keyword in the product title.
  • Description: Use your keywords naturally throughout the description, but avoid keyword stuffing. Highlight the features and benefits of your product that are relevant to the keywords.
  • Images: Use high-quality images that showcase your product and its features.
  • Categories: Make sure your product is listed in the correct categories.

FAQs about AliExpress Keyword Research

Is EcomStal’s AliExpress Keyword Research Tool free?

Yes, EcomStal’s AliExpress Keyword Research Tool is a free tool that anyone can use.

What are some other keyword research tools?

There are many other paid and free keyword research tools available online. However, EcomStal’s tool is specifically designed for AliExpress sellers and offers valuable data like average sales and revenue for each keyword.

How often should I do keyword research?

Keyword trends can change over time, so it’s a good idea to revisit your keyword research every few months or so

How much time should I spend on keyword research?

Keyword research is an investment in your success. Aim to spend at least a few hours doing thorough research, especially when launching a new product.

Can I use the same keywords for all my AliExpress products?

It’s unlikely. Each product should have its own unique set of keywords that best describe its features and benefits.

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